man thinking of blog post ideas at laptop

Why is it Hard to Think of Blog Post Ideas?

You know you should write regular new content for your website, blog posts seem like a good way to do this but why is it hard to think of blog post ideas sometimes?

We have been writing blogs for years and most of the time ideas pop into our head easily but sometimes we have moments when it’s really hard to think of ideas.

When this happens thoughts like this fill our head instead…

I can’t write about that again, I’m always talking about that.
I haven’t got enough proof to back that up.
I feel like I’m just jumping on the band wagon talking about that.
If I talk about that some people won’t like it.

But then our sensible head switches on and this is how we answer each one of those thoughts…

I can’t write about that again, I’m always talking about that.
If the message is important then it’s worth writing about again. There’s no harm in someone reading more about it and a lot of people won’t have heard you talking about it before.

I haven’t got enough proof to back that up.
Then state that it’s your opinion based on things you’ve seen and heard and start a discussion around it.

I feel like I’m just jumping on the band wagon talking about that.
Well if everyone is talking about it and you feel you can add more then maybe jumping on that band wagon isn’t a bad thing, maybe it’s what you need to get your content and business seen.

If I talk about that some people won’t like it.
It’s not a bad thing to write about something that’s divisive. It creates discussion. Just make sure you do it sympathetically if you don’t want to be too controversial.

Help with Blog Post Ideas

So hopefully next time you’re doubting your ideas and can’t think of something to write on your blog, maybe going through this thought process will help you.

If you still need ideas, check out this blog post from our archives: Top Tips for Blog Posts which will sign post you to a number of other posts written by us and others to help you with your blog writing.

Photo by Tim Gouw on Unsplash

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