Picture-Perfect Style: What to Wear for Your Summer Brand Shoot
by Sarah Sullivan, Personal Stylist
Thinking about booking a summer brand shoot to refresh your photos for the new season? I think it’s a brilliant idea! With beautiful outdoor locations, sunny weather and those positive summer vibes, it’s the perfect time to update your website and social media presence.
One of the most important things to get right for your shoot is your style. After all, your business is YOU. You want to strike the perfect balance between looking professional and approachable, all while feeling comfortable and confident.
As a personal stylist, I love helping people feel their best in what they wear. So here are my top tips to help you shine in your summer brand shoot:
1. Stay True to Yourself
Comfort is key, alongside style. I always take time to understand a client’s likes and dislikes before recommending outfits. If you feel uncomfortable in what you’re wearing, it will show in the final images. Stick to what you know and love. If trousers are your go-to, don’t suddenly opt for a floaty dress. The goal is to reflect your true style, just with a little extra polish!
2. Plan Ahead
Have your outfits (and accessories) sorted well in advance. A last-minute rush on the day can lead to unnecessary stress, plus, there’s already a lot to think about!
3. Know What You Want
Think about what you want to achieve from the shoot. Your photographer will guide you, but it’s helpful to know if you need a mix of headshots, full-length photos, or candid ‘working’ shots. This will help you plan suitable outfit changes and locations.
4. Take Care of Yourself
Eat beforehand and stay hydrated. Bring a water bottle and maybe a mist spray to help cool down on hot days. And don’t forget the sunscreen!
5. Consider Hair & Makeup
This is an investment in your business, so why not treat yourself to professional hair and makeup? You’ll feel confident and it makes a noticeable difference in photos.
What to Wear: Outfit Ideas for a Summer Brand Shoot
Most photographers suggest bringing at least two outfits to give you a range of images. Here’s one smart-casual formula I often recommend.
For everyone:
Jeans
A well-fitted t-shirt
A blazer
Smart shoes (heels, flats, or polished loafers)
Optional:
Accessories like a silk scarf or subtle jewellery for extra polish.
This look is easy to adapt with different jackets or accessories to create variety.
Need something more formal?
Try a trouser suit with a relaxed tee underneath for a stylish yet professional vibe for both men and women.
Men, a smart shirt and jeans is another fail safe option.
Ladies, a shirt dress is another great summer option. It suits most body types, feels comfortable and the collar adds a smart edge. Pair with flats or low heels for an effortlessly chic look.
Add Some Colour & Personality!
Summer is the perfect time to wear colour and print. They will help your photos stand out and add energy. Plus, science tells us that bright colours lift our mood!
Not sure about going bold? Keep your outfit neutral and add a pop of colour with accessories, shoes or a vibrant t-shirt under your blazer.
Feeling unsure about what colours suit you? A colour analysis session can be a game changer. It’s fun, insightful and makes future shopping so much easier!
Final Thoughts
Most importantly, relax and enjoy the experience. Your photographer will guide you and help you feel at ease. With your outfits sorted, you’re all set to feel confident, look your best, and let your personality shine through.
1, 2, 3… SMILE!
Guest post by Sarah Sullivan a Personal Stylist from Winchester. If you would like some help getting your summer wardrobe sorted, to get you ready for a brand shoot or even some summer networking events you can contact Sarah here: stylesolutionsbysarah@gmail.com
If you are planning a brand shoot and you’d like some tips on the photos you really should get from it for your website then check out this post by photographer Claire Wormley, 7 Must Have Photos for your Small Business Website.
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