The Importance of Getting Your Brand and Website Spot On
Getting your brand and website spot on is underrated by far too many new business owners. They think they can create a logo by using a free design app and put a website together using the cheapest option possible. And, they can. But, it’s not necessarily a good idea for them to do it all by themselves. When someone comes to your website or sees some of your publicity material you want it to be saying look at me, I know my stuff. I’m a true professional and I am serious about my business and so I invest in it. A DIY logo and website doesn’t say that. If you happen to have awesome design skills and knowledge in both print and web then you are probably fine to do it yourself, if you’re not then I recommend you at least get some advice from a professional.
I wrote a guest blog post for the My VIP Card blog a little while ago about some of the other reasons why it’s important to get your brand and website spot on. It’s worth a read.