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5 Call to Action Tips for Your Business Website (To Get People Clicking)

Getting your call to action right on your business website is really important if you want it to generate any leads or sales for your business. Unfortunately it is often the case that business owners don’t get this right and so we have five tips for you to implement on your own website that will make all the difference.

What is a Call to Action?

A call to action is when you ask someone to do something on your website. It is usually in the form of a button or a clear link that makes is clear what you would like your website visitor to do such as “Book a Call”, “Buy Now”, “Sign Up Here”.

So now you know what they are, let’s take a look at those tips to make sure you are using them effectively on your website.

Tip 1 – Make Sure You Actually Have a Call to Action on Your Business Website

We ran a guest workshop recently and at the end one of the participants said she realised she didn’t have a call to action on her website and laughed saying she now realised why nobody did anything on it.

If you’re realising the same about your own website but you aren’t sure what your call to action would be then see tip two…

Tip 2 – Be Clear on What You Want Your Website Visitor to do on Your Website

If you are clear on what the purpose of your website it then it’s easier to come up with a clear call to action. So, if you have an online shop the very clear purpose is to get people to buy your product and your call to action is going to be a “Buy Now” button for each product.

For some other businesses is might be harder to determine the call to action.

If you have a service based business where you work to one to one with clients and you have to make sure they’re the right fit first before you work with them there could be a couple of possible call to action options. Maybe you want to have a chat with them first so you could get them to click on a “Book a Call” button. Perhaps you need some detailed information from them before you even talk to them and so you could get them to fill out a from online with that information with a “Submit Here” button at the end.

Tip 3 – Have a Secondary Call to Action on Your Business Website

Once you are clear on the main purpose of your website and the primary call to action you would like your website visitor to take, it’s always a good idea to have another option for your website visitors. The reason for this is if they don’t feel ready to commit and buy from you yet or book in a call they can still do something that shows their interest and allows you to stay in contact with them.

You could offer them a useful free download that they could sign up for, such as a free recipe if you’re a nutritional therapist or a short video workout if you’re a personal trainer. A checklist can be used in a lot of businesses niches such as our website checklist. The call to action for all of these would be “Sign Up”.

This is a great way to build your email list full of people who are interested in what you do but not quite ready so you can stay in touch and make them aware of offers or new services or products down the line.

Tip 4 – Make Sure Your Calls to Action Stand Out and are Consistent

It needs to be really clear where people should be clicking. So if you are using links instead of buttons make sure they are in a colour that is only used for links, not headings or other text you want to stand out. Otherwise it gets annoying for your website visitor trying to click on things that don’t go anywhere.

Also keep all your primary call to actions and secondary call to actions the same colour. This way your website visitor gets used to seeing them and as they warm up to what you do and who your are while they look around your website they’ll feel drawn to clicking on them the more they see them.

Make sure you make the most important call to action stand out the most. On our website our “Join Now” button is our bright greeny-turqoise colour whereas our secondary call to actions are less bright as you can see in the image below.

call to action button examples on our home page

Tip 5 – Have a Good Follow Up After They Have Taken Action

Once someone has taken action take them to a page that thanks them for doing whatever they’ve done and maybe offer them something else relevant. If they’re got a free resource you could be helpful and signpost them to a relevant blog post or product.

If someone books a call you could also give them a checklist to download outlining what you’ll discuss on the call and how to prepare for it.

We often offer a free call or a copy of our book just for the price of postage and handling after people sign up for one of our freebies and we get a good take up on these.

Time to Make Some Changes

If after reading this there are some changes you need to make to your website don’t hang around. Getting this right can make the difference between your website being something you have because you think you should or being a fantastic lead generator for your business.

And if you’d like another pair of eyes on your website to review it and see how it could be improved you can book in for a free 30 minute review call here.

Featured Photo by engin akyurt on Unsplash

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