What Should I Include on a One Page Website? 3 Key Things.
It’s the start of the year. It’s the perfect time to set some goals for your business and if it hasn’t be a priority before, we recommend you prioritise your website this year. We are hearing more and more people saying that they are struggling with the noise of social media. From what we are seeing, it seems that more people are moving away from Facebook groups for business and joining networking groups for support and to get themselves out there. In networking groups, the best thing to share for people to find out more about you and what you do is your website.
You don’t want to be one of those people who apologises that they don’t have a website and shares a Facebook page instead or someone who shares their website link with the caveat of “It’s terrible, I really need to sort it out” or, and this is one I’ve heard more than once, “I don’t want to share my website with Jude here!”. I am of course lovely in those situations and sometimes joke that maybe we should chat.
Creating a full website can seem overwhelming and time consuming, so building a one page website that looks amazing and gives the key information, is a great start.
This is what you should include on a one page website
A clear statement about what it is you do.
When people come to your website, they want to see instantly what it is you do and how you can help them. It may be that your business name is very “does what it says on the tin” and then this helps but if not, you need to have an opening statement or a couple of sentences that shows your website visitor whether they are in the right place or not.
An easy way for people to contact you.
As this is only a short one page website, you aren’t going to have lots and lots of information on there so it’s really important you give people an easy way to contact you. Ideally giving them a couple of options is best.
Some people hate the idea of talking to someone straight away and would prefer to fill out a contact form or send an email. Other people may not like sending emails and prefer to have a chat with someone, so including your phone number or having a “Book a Call” button as well would be good. You want to capture as many leads as possible. You don’t want to lose people at the first hurdle.
A way of building your email list.
One reason to get a website out there quickly is to start building an email list. By offering a free resource to download or having a simple “sign up to my newsletter” button on your one page website, you can start capturing the details of people who are really interested in what you do and start building more of a relationship with them. We find that people who offer something in return for an email address have the most success, but a simple sign up can capture people too.
If you have a current website that just looks awful, perhaps it was a DIY effort and you wish you hadn’t bothered or it’s 15 years old and looks it, taking it down and popping up a one pager is a good idea for you too. We did this for a client while we were building their new website for them and they actually started getting enquiries from a very simple holding page, far more than from their previous full website!
If you are suffering from website shame at the moment, make sure you add “create a new website” to your goals for the first quarter of this year and if it starts off as a one pager, that will still make a lot of difference!
If you would like a hand, get in touch, and we would be more than happy to help! Or you could take a look at our website templates and get started quickly with one of them.