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4 Top Tips for About Pages

Your about page is an important page on your website, especially if you are a personal brand or the face of the business. To make your about page a useful and effective page on your website, that convinces people to work with you or use your products or services, here are some top tips for you to follow.

1. Ensure all the content and images on your about page are up to date.

You want people to trust you and so having accurate information on your about page is key. I’m not saying you would deliberately deceive them but by having a photo of you that doesn’t really look like you anymore and out of date information doesn’t create a great impression.

Make sure you update any photos of yourself or your team regularly, especially if you are going to be working with people in person or via video calls. Also, write your copy in a way that isn’t going to go out of date. Instead of saying “I qualified 10 years ago” write, “I qualified in 2012”. It makes it much easier for you.

2. Keep your about information relevant to the business.

It’s nice to add in a few personal touches so that people get a sense of who you are but if the page is getting too long maybe rein it in a bit. Even though this is your about page, your website overall should be appealing to the ideal client so think about what it’s useful for them to know that will make them more likely to buy from you.

3. Use testimonials on your about page.

If you have testimonials that are specifically about how lovely you are, how welcoming you are, what a wealth of knowledge you have etc then use them on your about page. It would be weird to put a product specific testimonial on there, but ones that site nicely on the about page are great to put on there. Then it’s not just you saying how great you are!

4. Include a call to action on your about page.

This works particularly well if you write a blog or have an email list your website visitor can subscribe to so they stay in touch with you. Phrase the call to action on the about page like that, “stay in touch” or “get to know me better”, then it fits in with the feel of the page.

If you don’t have an email list you could have a contact button on the about page and ask people to get in touch to introduce themselves so you can get to know them too.

I hope this has given you some ideas for working on your own about page and you can find loads more tips in our other blog posts and our free resources.

Photo by Brooke Cagle on Unsplash

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