The Best Website Content Solves a Problem Quickly

Everyone who comes to your website comes to it because they have a problem or something they need or want. The best website content gives them an answer to this quickly.

Websites with this type of content are the ones that are going to keep the website visitor there, reading more, wanting more information and getting more interested in what it is you offer or sell.

How Quickly Should You be Solving the Problem?

As soon as someone hits your website it should be clear that you’ve got answer to their problem. They should know from reading the first statement on your home page and glancing at the headings in your content or the names of your services or products that they are in the right place.

This gives them a reason to read more and find out how your business can help them.

Even by doing this you’ve solved the initial problem they had of finding the type of business they need. Then, depending on what it is you do, fully solving their issue or meeting their needs or wants might take longer but the initial, “I need to find a good [enter type of business]” has been taken care of.

Regular Useful Content is Some of the Best Website Content

Solving someone’s problem straight away on the homepage of your website is key to keeping them there, but the homepage isn’t the only way someone can enter your online home. Your blog could be seen as your back door. The more relaxed, less formal way of coming in. And your blog is the perfect place to be solving problems.

Think about all those things that people are experiencing that cause them to want to find a business like yours.

If you’re a nutritional therapist, it might be that they feel bloated and lethargic after lunch every day. So, write a blog post called “3 Foods to Eat to Stop You Feeling Bloated and Lethargic After Lunch”.

If you help small business owners create websites, write a post to help small business owners to plan their new website and maybe call it, “5 Things Your Small Business Website Must Include” 😁.

If you have a product based business, write some top tips posts for how to get the most out of each of the products that you sell.

These types of posts will bring the right people to your website, they will solve part of the problem that they have or start to solve it and that will make those people want to know more about you, so make sure you end your post with a relevant link to more useful information or a relevant service or product.

So, How Often Should You Be Creating this Type of Content?

As often as you can and keep it consistent. At least once a month is a good guide but if you have the time and ideas to get a blog post, a podcast or a vlog out weekly, then that’s great.

What’s equally important is that you proactively share this content where the right people will see it. This could be in email newsletters, on social media, through collaborations with others to their audiences, on your Google Business Profile and anywhere else you can think of.

The more traffic you drive to your website, the more search engines will notice it and start serving it up to people searching for the right things as well.

Where to go From Here

So, if you currently have a website, it’s time to go and cast a critical eye over it and come to it as if you’re a potential client or customer. Think about what they will want to know, what problem, need or want they have and be honest with yourself, does your website content solve that problem quickly?

If the answer is no, then it’s time for a bit a tweaking.

If you’re in the process of planning a new website, keep your potential client or customer in mind when you’re writing all your content. Ask yourself whether you’re getting to the point quickly. Is what you’re writing needed or is it just nice for you to be putting on there? There’s room for some of the nice stuff on the About page but still keep your website visitors in mind and think about what will encourage them to buy or work with you.

For more support with this our Website Planning Workshops are perfect if you’re starting from scratch or making changes to your website and our book, The Website Handbook will support you whatever stage you’re at with your website, including with planning, creating and sharing regular ongoing content.

Photo by Vitaly Gariev on Unsplash