5 Ways To Attract More Customers To Your Website With SEO
by Lucy Griffiths from Front Page Advantage
You have had your new website built and it’s live…….but no-one new is visiting. Your website should be regularly generating new sales enquiries to cover the cost and the time you have invested in building it. The phrase Search Engine Optimisation (SEO) can sound very technical and there are some elements which are, but there are a number of things which aren’t and it is often the case of having the right keyword in the right place…..simple right?
Hopefully you will find the tips below helpful to improve your position in the search engine rankings and begin attracting not only new visitors to your website but also leads.
Content and keywords.
There is an old phrase in SEO, ‘Content is King’ and to this day this is still true. If you don’t mention the words and phrases on your website which you want to appear for in the search engines, then you won’t rank.
Google is not a mind reader, it is a machine, and you need to feed that machine. Pictures are great for human users but if there is not a balance between images and text you are stopping yourself from ranking.
Title Tags
One of the most important indicators to the search engines are your title tags. These are found in the blue bar right at the top of the browser. Often when a new website is launched, these use a default setting and the Home Page title tag is ‘Home’. This is a wasted opportunity. Simply by including a phrase which is directly related to your business and your location (if appropriate) can have a direct impact on how the search engines understand your website.
Here are some examples:
- Beauty Salon in Southampton – “Luxury Beauty Salon in Southampton | Company Name”
- Car Mechanic in Winchester – “Winchester Mechanic | MOT and Servicing | Company Name”
Plus, if you were to go through every page on your website and give it unique title tag with some phrases related to content this would also help.
New Blog Posts
Search engines like Google love fresh new content. If you have a blog or news section on your website then update this at least once a month. Search engines like to see websites which have current up-to-date information that are regularly maintained.
This will also provide fresh new content updates for your social media channels, which solves your issue of deciding what to post on Facebook, Twitter or Google My Business.
Google My Business
Claim your Google My Business (GMB) listing and make sure all the details are correct. The GMB listings are becoming more prominent in the search results and providing searchers with more information in the search results. There is an opportunity to include a link to your website and if you are using Google Analytics add some code to the end of your URL. This will allow you to see how many people click through from your GMB listing. The code you would need to add is:
www.mycompanywebsite.co.uk/?utm_source=gmb
Also “Reviews” pay a vital role in how high up in the map listings your business appears. Don’t be scared to ask happy customers for a review and some feedback as this could really help to accelerate your business profile in the search results.
Google Analytics
Install Google Analytics as it is important to know how effective your efforts are. Keeping tabs on visitor numbers and how people have found you is critical to helping to grow your audience. Google Analytics is a free tool and by simply installing a piece of code on every page of your website can provide you with an insight into which pages are popular, where in the world your visitors are and how long they are spending on your site. All this information you can use to decide where to focus your future efforts.
Lucy Griffiths has 17 years’ experience working in the digital sector, helping SME’s drive good quality traffic to their website. Lucy is a director at Front Page Advantage who are a digital agency specialising in Search Engines Optimisation (SEO) and Pay Per Click (PPC) based in Basingstoke, Hampshire.
For some tips on blog writing check out two of our previous guest blog posts 4 Reasons Why You Should Have a Blog and What Makes a Good Blog Post. Also, a few weeks ago we did a Facebook Live where we talked about Google Analytics, which you can find here.
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