Table of Contents
1. INTRODUCTION
- Our Background and Experience
- The Importance of Having an Amazing Business Website
- Examples of Website Success
- What a Business Website Should Do
2. THE WEBSITE PLANNING PROCESS
- The Importance of Planning Your Website
- Your Ideal Client
- The Purpose of Your Website
- Doing Your Research
- Creating Your Website Sitemap
- Writing Your Content
- Creating Wireframes (Page Layout)
- Planning and Sourcing Your Images
- The Importance of Brand Consistency
- Creating Your Website Shopping List
3. CHOOSING YOUR PLATFORM AND SUPPORTING TECH
- Website Platform Option Comparisons
- Website Platform Prices
- The Option of Getting It Done for You
- Other Tech to Consider
4. WEB DESIGN HINTS AND TIPS
- Why Good Design Matters
- 1. Give Things Room to Breathe
- 2. Visual Hierarchy
- 3. Images Are Everything
- 4. Getting Typography Right
- 5. Make Calls to Action Stand Out
- 6. Test, Test and Test Again
5. EVERYTHING AFTER YOUR WEBSITE IS LIVE: CONTENT, MAINTENANCE AND TRAFFIC
- The Importance of Adding New Content Regularly
- Regular Ongoing Content Planning
- How to Drive Traffic to Your Website (Using Analytics)
- Maintaining Your Website
6. CONCLUSION
- How to Make Sure You Actually Do Everything We've Covered
- Final Thoughts
- Acknowledgments
- About the Authors
- Work with us
- Bibliography